Tonight’s topic was Social Media Marketing. We were so excited to introduce our speaker, Emily Caulfield. Emily is a digital marketer, designer, educator, and entrepreneur. Emily works with women-owned small businesses offering the tools & resources they need to grow their online presence.

Tuesday, march 8, 2022 via zoom (online)

March 2022: Social Media Marketing

Honorable Mentions

Your social media efforts can generate new leads, grow your brand awareness, and build trust with your ideal audience.

What platforms should you be on? Where does your ideal audience hang out?

Ask The Right Questions
  • Who are you trying to reach?
  • What are you already doing well?
  • What are your weaknesses?
  • Where do your people spend time online?

Make sure you optimize your profile. 

Identify Your Ideal Client and Where They Are Online
  • Do your research
  • Create a persona profile
  • Create what they need and share it
  • Start with 1-2 platforms and creating consistent and quality content there

Best Practices for Social Media
  • Write directly to your ideal client/persona
  • Re-purpose your content
  • Show up authentically
  • Engage with your audience
  • Batch schedule your content


Rising Tide Guide

Emily's Create Persona Workbook

Scheduling Tools

Start With Why by Simon Sinek

Glographics on Instagram for Reels tips