Tonight’s topic was Social Media Marketing. We were so excited to introduce our speaker, Emily Caulfield. Emily is a digital marketer, designer, educator, and entrepreneur. Emily works with women-owned small businesses offering the tools & resources they need to grow their online presence.
Tuesday, march 8, 2022 via zoom (online)
March 2022: Social Media Marketing
Honorable Mentions
Your social media efforts can generate new leads, grow your brand awareness, and build trust with your ideal audience.
What platforms should you be on? Where does your ideal audience hang out?
Ask The Right Questions
What platforms should you be on? Where does your ideal audience hang out?
Ask The Right Questions
- Who are you trying to reach?
- What are you already doing well?
- What are your weaknesses?
- Where do your people spend time online?
Make sure you optimize your profile.
Identify Your Ideal Client and Where They Are Online
- Do your research
- Create a persona profile
- Create what they need and share it
- Start with 1-2 platforms and creating consistent and quality content there
Best Practices for Social Media
- Write directly to your ideal client/persona
- Re-purpose your content
- Show up authentically
- Engage with your audience
- Batch schedule your content
RESOURCES
Rising Tide Guide
Emily's Create Persona Workbook
Scheduling Tools
Planoly
Hootsuite
Later
Tailwind
Monday
BOOKS
Start With Why by Simon Sinek
Glographics on Instagram for Reels tips
