Lehigh Valley, Bucks/Mont Chapter

Rising Tide

There are very few things that encompass literally everything you do in business. One of those things? Brand voice and copywriting. Your brand voice dictates how you speak, write, market, engage with others, treat clients and more.

This month we had some amazing conversation surrounding best practices when creating impactful content that builds trust with your community and clientele. Jill Wichner, rockstar copywriter and content creator, walked us through our struggles with guided breakout room discussion questions, encouraging us to use our voice and create copy that is working for us!

Start with honing in on your Brand Voice

Tuesday, SEPTEMBER 15, 2020 on ZOOM

September: Brand Voice & Copywriting

Brand Voice & Copywriting (Monthly Guide Download)

Articles:
5 Brilliant Copywriting Formulas to Win more Clients via Email
How to DIY your brand messaging strategy
The Difference Between a Brand and a Business

Rising Tide Resources

Meetup Resources

Jill Wichner is a copywriter and content marketing strategist whose happy place is showcasing your unique voice and message through strategic storytelling and personality-packed content that connects and converts. Jill specializes in helping creative entrepreneurs and small business owners grow more engaged and connected audiences through impactful, high-converting copy that beautifully captures your voice, captivates your audience and is optimized to help grow and market your business.

Speaker: Jill Wichner

Breakout Rooms

During our Zoom meeting, we broke into groups to consider our own copy within our website, social media, client communication — really everything! By sharing our challenges with our smaller groups, in Breakout Sessions, we were able to ask specific questions and dissect our own voice. Here are some of the guided questions we used to deep-dive into the topics: